In the digital world today, 93% of all online experiences start with a search engine. It is therefore not debatable that healthcare businesses need to establish an influential online presence. If you are a hospital, clinic, or an independent healthcare professional, your prospective patients are searching for you online. At Veracity, we specialize in providing digital marketing services tailored specifically for the healthcare industry. In this blog, we would discuss how we could help your business grow in the current modern-day era with a data-driven approach.

1. Developing a patient-oriented website

Your website is the face of your medical practice for most patients. 75% of online visitors consider the organization’s credibility based on their website design. We design your website to be professional while keeping it user-friendly—especially important for mobile devices, as now 52% of all traffic on the internet comes from people using their mobile devices. We design websites with simple navigation, speedy load times (because 40% of users abandon a site if it takes more than 3 seconds to load), and a clear call to action, meaning your patients can book fast.

2. SEO Traffic

Do you know that 72% of people who search for healthcare information online click on only the first five results? That’s exactly why SEO is crucial. Veracity makes your healthcare website top-ranking by its strategic use of relevant keywords to up your visibility.

We make sure that with well-optimized content, backlinking, and local SEO strategies, your business gets the traffic it really deserves. In fact, businesses prioritizing SEO experience 14.6% higher conversion rates compared to traditional marketing methods.

3. Leverage social media for relationship-building

Social media is a potential goldmine for healthcare businesses. It’s a factor in 41% of respondents’ decisions on healthcare providers. At Veracity, we help you create engaging content across the platforms, like Facebook, Instagram, and LinkedIn, where your patients are most active. We develop campaigns for our customers, which are bound to create vital patient engagement and trust for the healthcare providers. With the 81% of consumers saying they want to trust the brands they do business with, social media marketing could be a game changer.

4. Internet Advertising to Reach the Right Patients

Online advertising is one of the quickest ways to get new patients. Veracity specializes in crafting targeted ad campaigns so that you reach the right people each and every time. According to Google research, 64% of users clicked on Google ads when looking for a product or service.

Data-driven campaigns are what we offer to get the most out of your budget, so every spent dollar counts for meaningful patient acquisition. Most businesses using Google Ads report a 200% ROI, and we’ll make sure your healthcare practice sees similar success.

5. Building Trust Through Content Marketing

Patients want the confidence to make their healthcare decisions, and content marketing works powerfully to build that trust. Seventy-seven percent of internet users read content related to health, which means that with educational blogs, videos, and infographics, you can help position yourself as a thought leader in your community. At Veracity, we develop informative content that converts. Content marketing drives more leads than traditional marketing practices, and our healthcare-focused content strategies are built to engage, educate, and convert.

6. Email Marketing to Keep Patients Engaged

Email marketing is one of the oldest but still most effective tools that remain in the arsenal of healthcare businesses. For example, 89% of marketers claim their most significant source for leads comes from email. Veracity supports your relationship with patients through personalized automated email campaigns. Be it an appointment reminder, a health tip, targeted offers in healthcare, or any other: email marketing nurtures remembrance about your facility. Email marketing has an ROI of 4400%, which means, for every dollar you spend, you can expect a return of $44. Our campaigns are going to aim to drive patient loyalty and encourage them to be active with the healthcare services you offer.

Why Truthfulness?

At Veracity, we believe in leading results-driven digital marketing. Here’s how our digital marketing services have helped health care providers grow their online presence:

45% more website traffic for our health care clients.
60% patient acquisition growth through targeted SEO and PPC campaigns.
40% higher engagement rates on social media platforms that have content with a focus on healthcare.
Yes, we understand all the unique challenges inside your healthcare company, and we are here to help you overcome them with crafted strategies that include SEO, social media marketing, content creation, and paid ads.
Are you ready to grow your health care business online? Over 80% of patients look for healthcare providers online. There is no room for failure on your digital presence. Let Veracity give your healthcare practice a leading edge using our all-encompassing healthcare marketing services. Reach out today to see how we can help you bring more patients on board and grow your practice in the digital world.